Zadie Smith thinks most literary prizes are “only nominally” about literature.
They are really about brand consolidation for beer companies, phone companies, coffee companies and even frozen food companies, she said on the website of the Willesden Herald.
You might have a point there, Zadie. After deciding not to award a prize in this year’s short-story competition, the author said:
Just because this prize has the words Willesden and Zadie hovering by it, does not mean that I or the other judges want to read hundreds of jolly stories of multicultural life on the streets of north London.