Rabelais, he says, is the first writer of the age of print. Just as Luther is the last writer of the manuscript age. Of course, he says, without print Luther would have remained a simple heretical monk. Print, he says, scooping up the froth from his cup, made Luther the power he became, but essentially he was a preacher, not a writer. He knew his audience and wrote for it. Rabelais, though, he says, sucking his spoon, understood what this new miracle of print meant for the writer. It meant you had gained the world and lost your audience. You no longer knew who was reading you or why. You no longer knew who you were writing for or even why you were writing. Rabelais, he says, raged at this and laughed at it and relished it, all at the same time.
Gabriel Josipovici from Everything Passes