David Fairhurst, chief people officer at McDonald’s, said: ” The ‘McJob’ dictionary definition is out of date, out of touch with reality and most importantly is insulting to those talented, committed, hard-working people who serve the public every day in the UK. It’s time the dictionary definition of ‘McJob’ changed to reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime.”
What a load of old cobblers.
The Oxford English Dictionary defines the word Mcjob as”an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector”. The Collins Dictionary has something very similar.
Sounds fair enough to me. But in an effort to change it McDonalds is prepared to spend money and time and is wheeling out a load of influential people who simply, for some unfathomable reason, just love that company’s products.
Sorry McDonalds, talk to the hand, because the face isn’t listening.
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We had non-transferable tickets (they were like gold dust) and went along legally to celebrate Hay’s 20th year and see if there was any food. We took the hotel proprietress, Miss Havisham, along though she had nothing suitable to wear and anyway would not have changed out of her tattered wedding gown for a corporate [...]
Albert Einstein is supposed to have said:
“If the bee disappeared off the surface of the globe then man would only have four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man.”
And he has been quoted widely and credited with the remark in National newspapers [...]
Everything depended upon things being served up to the precise moment they were ready. The beef, the bayleaf, and the wine - all must be done to a turn. To keep it waiting was out of the question.
Boeuf en daube is Mildred’s masterpiece. Mrs. Ramsay’s maid spends three days preparing the dish for the [...]
Cooking was the other important activity in her life. It was a passion in the same way that poetry was a passion. Something she couldn’t leave alone. Between and along with writing her great poems, Lady Lazarus, Daddy, or Medusa, Sylvia would be thinking on custard or banana bread or buying the lamb for the [...]
Pan con tomate is a familiar menu item in most Spanish restaurants. It is a classic Catalan tapa. It is also one of the recipes included in Manuel Vazquez Montalban’s book, an erudite collection of erotic-gastronomic musings and recipes collected under the unlikely title of Recetas inmorales, ‘Immoral Recipes.’
Rejecting the gastronomic pillars of American imperialism [...]
This was first published in my blog on the 27th December 2004:
“There were two ‘Reigns of Terror’ if we would remember it and consider it; the one wrought in hot passion, the other in heartless cold blood . . . our [...]
A video podcast you can almost taste . . .
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In Joan Russell Noble’s Recollections of Virginia Woolf Louie Mayer, the Woolfs’ cook at Rodmell from 1934 to 1969, describes how Virginia Woolf taught her to make bread:
But there was one thing in the kitchen that Mrs Woolf was very good at doing; she could make beautiful bread. The first question she asked me when [...]
There are so many things to know. When I begin to think of the things I don’t know, actually making a list in my head, it goes on forever. And it’s impossible to finish the list not just because of the number of things I don’t know, but because I don’t know most of the [...]
