Sounds Like a Good Book
At the Times Online Ben Macintyre considers the art of a good book title
The words that matter most in any book, of course, are neither at the beginning nor the end, but on the front cover. Would great books have become great books had they been called something else? In 1924, a young writer sent his latest novel to his publisher with what he considered to be a catchy and intriguing title: Trimalchio in West Egg. His editor loved the book and hated the title. “Consider as quickly as you can a change,” he wrote. F. Scott Fitzgerald duly considered Trimalchio, Among the Ash Heaps and Millionaires, Under the Red White and Blue, The High-Bouncing Lover (a good title, certainly, but perhaps not for this book), Trimalchio’s Banquet, On the Road to West Egg (which would have made Jack Kerouac’s life more difficult), and Incident at West Egg. Finally, he settled on The Great Gatsby, which was just as well for him, and for us.