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Reflections of a working writer and reader




David Fairhurst, chief people officer at McDonald’s, said: ” The ‘McJob’ dictionary definition is out of date, out of touch with reality and most importantly is insulting to those talented, committed, hard-working people who serve the public every day in the UK. It’s time the dictionary definition of ‘McJob’ changed to reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression and skills that last a lifetime.”

What a load of old cobblers.

The Oxford English Dictionary defines the word Mcjob as”an unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector”. The Collins Dictionary has something very similar.

Sounds fair enough to me. But in an effort to change it McDonalds is prepared to spend money and time and is wheeling out a load of influential people who simply, for some unfathomable reason, just love that company’s products.

Sorry McDonalds, talk to the hand, because the face isn’t listening.

6 Responses to “McJob”

  1. trevor johnson says:

    Don’t McDonalds restaurants in the UK offer beer (pints) on their menus? Or was that Australia? I hear Japan has vending machines that dispense canned beer.

    jb says: Sorry, Trevor, I don’t know the answer. I’m sure someone will tell us.

  2. Do they still have those poor kids counting discarded French fries?

    jb says: Last I heard they had them doing hand-made chips and them dumping them – the chips – at the end of the day.

  3. Nicola C says:

    I’m quite anti Mc D but shouldn’t we all be encouraging the spotty teenager (sweeping statement i know) that can be found messing up the order whilst battering the till behind the counter at McDonalds? They are working and taking some kind of responsibility after all…..

    jb says: My argument is with McDonald’s trying to rewrite the dictionary, Nicola, not with the kids who haven’t found somewhere better yet.

  4. Thomas says:

    The bionic burger. What’s in it? Was it ever alive?

    jb says: Thanks, Tom. Immortal burgers. Real creepy. Should we show this vid to the children?

  5. Cathy @ 3 at 1 Copying says:

    Who ever came up with Mac D’s should in theory be shot how can one even class that as food. Mac D’s selling beer now thats a first.

  6. Amanda | Branded Calendars says:

    I don’t even allow my kids to have their food, processed food is not real food even though they are now putting what nutrients their food contains it makes no difference.