He had one of the rarest qualities in all literature, and it's a great shame that the word for it has been thoroughly debased by the cosmetic racketeers, so that one is almost ashamed to use it to describe a real distinction. Nevertheless, the word is charm - charm as Keats would have used it. Who has it today? It's not a matter of pretty writing or clear style. It's a kind of subdued magic, controlled and exquisite, the sort of thing you get from good string quartettes.
Raymond Chandler on F. Scott Fitzgerald