A character blog is a blog written in the voice of a fictional narrator, of which there are several examples currently on the internet.
The Secret Diary of Steve Jobs is one, another is the more recent Bono’s Blog (Saving the world one song at a time). Neither of these blogs are written by the person whose name they bear.
There has been some dissent among bloggers who fear, perhaps, that the medium is too fragile and regard character blogs as an attack on authenticity.
Blogging, like any other kind of writing, stands or falls in terms of what it has to say and the various ways in which it chooses to say it. It doesn’t matter at all who the voice belongs to, the important thing is whether the voice has the strength and interest to be able to carry its message.
I don’t know if there are any really great character blogs out there, but I’m certain there will be, and that will be to the benefit of all of us.