— The Devil’s Bargain

Daniel Green at The Reading Experience replies to Kassia Krozser, who is “baffled and amazed by authors who do not see marketing as part of their jobs.”

If they’ve (publishers) let their business practices spiral out of control, whose fault is that, exactly? Should we really compound this failure by now chastising those writers who haven’t yet gotten with the new program and become their own publicists? The “marketing” crisis is a failure of capitalism, yet another example of its increasingly crude, bottom-line mentality, with the marketing of books now being outsourced to the writers themselves. Should we cheerfully give in to this?

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